(Audiobook) Ads and Sales by Herbert N. Casson

[Laura Gebel]

Ads and Sales
by Herbert N. Casson

Ads and Sales • Read More

• Author: Herbert N. Casson
• ISBN: 9781409773009 (1409773000)
• Publisher: Herzberg Press
• Language: english
• Release date: June 30, 2008
• Format: paperback, 176 pages

About The Book

Excerpt from Ads and Sales: A Study of Advertising and Selling From the Standpoint of the New Principles, of Scientific Management

This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.

It was begun as a series of addresses, delivered to various Ad Clubs and Chambers of Commerce in the Eastern States; and it is herewith developed into book form at the request of several of these organizations.

This fact — that it was prepared largely for friends — will account for the frank and personal nature of the book.

The criticisms that are made here are made good-humoredly, and with no purpose of belittling what has already been accomplished.

Certainly I do not believe that Salesmen and Ad Men are less efficient than bankers, lawyers, doctors, professors, or any other species of professional men; but within the last few years new methods and higher standards have been brought to light.

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