Creative Effective Advertising
Using Semiotics
by Richard D. Zakia
🔍 Creative Effective Advertising • Read More 🔍
- Release date: January 1, 1995
- Format: hardcover, 160 pages
- Author: Richard D. Zakia
- Publisher: Consultant Press
- ISBN: 9780913069462 (0913069469)
- Language: english
About The Book
Creating Effective Advertising is a guide to using semiotics, the science of signs, to create visual advertising. It teaches effective visual communication with the persons to whom an ad is targeted. You will learn how to use signs to evoke emotion, positive response, and desire in creating the visual components of advertising.
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