(PDF) How to Change Minds by Rob Jolles

[Beth Blom]

How to Change Minds
The Art of Influence without Manipulation
by Rob Jolles

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• ISBN: 9781609948290 (1609948297)
• Genres: psychology, business, leadership, management, social
• Format: paperback, 216 pages
• Language: english
• Author: Rob Jolles
• Publisher: Berrett-Koehler Publishers
• Release date: June 3, 2013

About The Book

Persuade, Don’t Push!

Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice — illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories — will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

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